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This web page townejewelerssanmarcos.com has the following in the web site, "Towne Jewelers of San Marcos." We saw that the website also stated " We know that a beautiful piece of jewelry will add just the right style and sophistication to your favorite outfit." It also said " So take a peek at some of our items, then come visit us today. our doors are open! Site Designs by Creativeshark." The header had custom jewelry as the highest ranking optimized keyword. It is followed by estate jewelry, jewelry repair, and watch repair which isn't as ranked as highly as custom jewelry. The next words townejewelerssanmarcos.com used was gemstones. diamonds was included but might not be understood by web crawlers.